@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color 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transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.relative{position:relative}.start{inset-inline-start:var(--spacing)}}:root{--ink:#111318;--paper:#f4f5f3;--white:#fff;--graphite:#202326;--steel:#cbd5d1;--signal:#df4f37;--line:#c6cbc9;--muted:#5b6063;--page:1180px;--font-body:Arial, Helvetica, sans-serif;--font-display:"Arial Narrow", "Helvetica Neue", Arial, sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;background:var(--ink)}body{background:var(--paper);color:var(--ink);font-family:var(--font-body);text-rendering:optimizelegibility;margin:0;font-size:17px;line-height:1.6}a{color:inherit;text-decoration:none}img{max-width:100%;display:block}.page-width{width:min(calc(100% - 64px), var(--page));margin-inline:auto}.hero{background:var(--graphite);min-height:92svh;color:var(--white);position:relative;overflow:hidden}.hero:after{content:"";background:var(--signal);width:38%;height:10px;position:absolute;bottom:0;left:0}.site-header{z-index:5;border-bottom:1px solid #ffffff2e;justify-content:space-between;align-items:center;gap:30px;min-height:84px;display:flex;position:relative}.wordmark{font-family:var(--font-display);text-transform:uppercase;align-items:center;gap:12px;font-size:17px;font-weight:800;display:inline-flex}.wordmark-mark{border:2px solid var(--signal);width:40px;height:40px;color:var(--signal);place-items:center;font-size:14px;display:grid}nav{align-items:center;gap:30px;font-size:14px;font-weight:700;display:flex}nav a:not(.nav-buy){color:#ffffffc2}nav a:hover,nav a:focus-visible{color:var(--white)}.nav-buy{background:var(--signal);color:var(--white);border-radius:3px;padding:10px 16px}.hero-grid{grid-template-columns:minmax(0,1.2fr) minmax(300px,.8fr);align-items:center;gap:76px;min-height:calc(92svh - 84px);padding-block:64px 78px;display:grid}.hero-copy{z-index:2;position:relative}.eyebrow{color:var(--signal);text-transform:uppercase;margin:0 0 20px;font-size:13px;font-weight:800;line-height:1.2}.eyebrow-dark{color:var(--signal)}h1,h2,h3,p{letter-spacing:0}h1,h2,h3{font-family:var(--font-display);margin-top:0}h1{text-transform:uppercase;max-width:760px;margin-bottom:22px;font-size:82px;line-height:.95}.hero-deck{max-width:750px;margin:0 0 20px;font-size:28px;font-weight:700;line-height:1.24}.hero-support{color:#ffffffb3;max-width:680px;margin:0;font-size:17px}.hero-actions{align-items:center;gap:28px;margin-top:34px;display:flex}.button{border:2px solid #0000;border-radius:3px;justify-content:center;align-items:center;min-height:52px;padding:13px 21px;font-weight:800;line-height:1.2;transition:transform .15s,background .15s,color .15s;display:inline-flex}.button:hover{transform:translateY(-2px)}.button-primary{background:var(--signal);color:var(--white)}.button-primary:hover,.button-primary:focus-visible{background:var(--white);color:var(--ink)}.text-link{color:var(--white);border-bottom:1px solid #ffffff73;font-size:15px;font-weight:700}.byline{color:#ffffff85;text-transform:uppercase;margin:27px 0 0;font-size:13px;font-weight:700}.hero-book{z-index:2;justify-self:center;width:min(100%,390px);position:relative}.hero-book img{aspect-ratio:853/1280;object-fit:cover;border:1px solid #ffffff4d;width:100%;transform:rotate(1.5deg);box-shadow:30px 36px #00000047}.book-accent{border:10px solid var(--steel);z-index:-1;width:72%;height:54%;position:absolute;top:-38px;right:-54px}.audience-strip{background:var(--white);border-bottom:1px solid var(--line)}.audience-inner{grid-template-columns:1fr 2fr;align-items:center;gap:45px;min-height:118px;display:grid}.audience-inner>p{margin:0;font-size:20px;font-weight:800;line-height:1.3}.audience-list{border-left:1px solid var(--line);grid-template-columns:repeat(4,1fr);display:grid}.audience-list span{border-right:1px solid var(--line);min-height:46px;color:var(--muted);text-align:center;text-transform:uppercase;place-items:center;padding:0 12px;font-size:13px;font-weight:800;display:grid}.section{padding-block:116px}.outcomes{grid-template-columns:1.25fr .75fr;gap:56px 90px;display:grid}.section-intro h2,.inside h2,.author h2,.final-cta h2{max-width:760px;margin-bottom:0;font-size:54px;line-height:1.02}.section-lead{color:var(--muted);align-self:end;margin:0;font-size:19px}.outcome-grid{border-top:1px solid var(--ink);grid-column:1/-1;grid-template-columns:repeat(3,1fr);gap:0;display:grid}.outcome{padding:34px 34px 0 0}.outcome+.outcome{border-left:1px solid var(--line);padding-left:34px}.outcome-number{color:var(--signal);font-size:13px;font-weight:900}.outcome h3{margin:45px 0 14px;font-size:28px;line-height:1.15}.outcome p{color:var(--muted);margin:0}.inside{background:var(--ink);color:var(--white)}.inside-grid{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:100px;display:grid}.inside-statement>p:not(.eyebrow){color:#ffffffa8;max-width:550px;margin:28px 0 0;font-size:18px}blockquote{border-left:8px solid var(--signal);border-top:1px solid #ffffff47;margin:58px 0 0;padding:24px 0 0 28px}blockquote p{margin:0;font-weight:800;line-height:1.28;color:var(--white)!important;font-size:26px!important}.workflow-list{border-top:1px solid #ffffff57}.workflow{border-bottom:1px solid #ffffff2e;grid-template-columns:170px 1fr;gap:30px;padding:26px 0;display:grid}.workflow h3{margin:0;font-size:18px}.workflow p{color:#ffffff9e;margin:0;font-size:15px}.approach{text-align:center}.approach-kicker{color:var(--signal);text-transform:uppercase;font-size:13px;font-weight:900}.approach-question{max-width:950px;margin:26px auto 70px;font-family:Georgia,Times New Roman,serif;font-size:52px;line-height:1.1}.approach-steps{border-top:1px solid var(--ink);border-bottom:1px solid var(--ink);text-align:left;grid-template-columns:repeat(3,1fr);display:grid}.approach-steps p{color:var(--muted);margin:0;padding:30px}.approach-steps p+p{border-left:1px solid var(--line)}.approach-steps strong{color:var(--ink);margin-bottom:8px;display:block}.author{background:var(--white)}.author-grid{grid-template-columns:360px minmax(0,1fr);align-items:center;gap:100px;display:grid}.author-photo-wrap{background:var(--steel);padding:20px 20px 0 0;position:relative}.author-photo-wrap img{aspect-ratio:1;object-fit:cover;image-rendering:auto;width:100%}.author-photo-wrap span{background:var(--signal);color:var(--white);text-transform:uppercase;padding:7px 15px;font-size:12px;font-weight:900;position:absolute;bottom:-19px;left:20px}.author-copy{max-width:680px}.author-lead{margin:28px 0 16px;font-size:23px;font-weight:700;line-height:1.4}.author-copy>p:last-child{color:var(--muted)}.final-cta{background:var(--steel);padding-block:82px}.final-grid{grid-template-columns:180px 1fr;align-items:center;gap:60px;display:grid}.final-grid>img{aspect-ratio:853/1280;object-fit:cover;width:180px;box-shadow:14px 16px #1113182e}.final-cta .eyebrow{color:var(--signal);margin-bottom:13px}.final-cta p:not(.eyebrow){margin:20px 0 28px;font-size:20px}.button-dark{background:var(--ink);color:var(--white)}.button-dark:hover,.button-dark:focus-visible{background:var(--white);color:var(--ink)}footer{background:var(--ink);color:#ffffff94}.footer-inner{justify-content:space-between;align-items:center;gap:24px;min-height:86px;font-size:13px;display:flex}.footer-inner p{margin:0}.footer-inner a{color:var(--white);font-weight:700}a:focus-visible{outline:3px solid var(--signal);outline-offset:4px}@media (max-width:960px){.hero-grid{grid-template-columns:minmax(0,1fr) 290px;gap:44px}h1{font-size:62px}.hero-deck{font-size:23px}.audience-inner{grid-template-columns:1fr;gap:18px;padding-block:27px}.audience-list{border-left:0}.outcomes,.inside-grid{grid-template-columns:1fr}.inside-grid{gap:64px}.author-grid{grid-template-columns:280px 1fr;gap:58px}}@media (max-width:720px){.page-width{width:min(calc(100% - 36px), var(--page))}.section{padding-block:78px}.site-header{min-height:74px}.wordmark>span:last-child,nav a:not(.nav-buy){display:none}nav{gap:0}.nav-buy{padding:9px 13px}.hero{min-height:auto}.hero-grid{grid-template-columns:1fr;gap:55px;min-height:0;padding-block:60px 88px}h1{font-size:48px}.hero-deck{font-size:22px}.hero-actions{flex-direction:column;align-items:flex-start;gap:18px}.hero-book{width:min(78vw,330px)}.hero-book img{box-shadow:18px 22px #0000004d}.book-accent{border-width:7px;top:-22px;right:-25px}.audience-list{grid-template-columns:1fr 1fr}.audience-list span:nth-child(2){border-right:0}.audience-list span:nth-child(-n+2){border-bottom:1px solid var(--line)}.outcomes{gap:34px}.section-intro h2,.inside h2,.author h2,.final-cta h2{font-size:38px}.outcome-grid,.approach-steps{grid-template-columns:1fr}.outcome{border-bottom:1px solid var(--line);padding:28px 0}.outcome+.outcome{border-left:0;padding-left:0}.outcome h3{margin-top:28px}.workflow{grid-template-columns:1fr;gap:8px}blockquote{margin-top:42px}blockquote p{font-size:22px!important}.approach-question{margin-bottom:48px;font-size:36px}.approach-steps p+p{border-left:0;border-top:1px solid var(--line)}.author-grid{grid-template-columns:1fr;gap:60px}.author-photo-wrap{width:min(82vw,320px)}.final-grid{grid-template-columns:1fr;gap:48px}.final-grid>img{width:145px}.footer-inner{flex-direction:column;justify-content:center;align-items:flex-start;padding-block:24px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}}